Viral hook library

Every hook comes with a breakdown: why it works, structure, a suggested script, CTA, format and editing direction.

Curiosity

Nobody in my industry wants me to say this out loud.

Storytelling

I lost $12,000 learning this lesson so you don't have to.

Educational

Here's how to do in 10 minutes what takes most people 10 hours.

Controversial

Posting every day is the worst advice on the internet.

Authority

After 400 client projects, this is the only framework I still use.

Problem/Solution

If your content isn't converting, it's not your content. It's this.

POV

POV: you finally stopped chasing the algorithm.

List

5 tools I'd re-buy tomorrow if I lost everything.

Trend

Everyone is using this format right now. Here's how to make it yours.

Curiosity

The one sentence that doubled my close rate.

Educational

I studied 100 viral posts in this niche. They all had this in common.

Problem/Solution

Read this before you spend another dollar on ads.

Storytelling

Three years ago I was doing this in a rented room.

Authority

Stop calling yourself a beginner. Do this instead.

Curiosity

This is what your competitor's funnel actually looks like.

Controversial

Unpopular opinion: your niche isn't too saturated, your positioning is too soft.

List

7 signs you're ready to raise your prices.

POV

POV: your content finally sounds like you.

Educational

The 60-second audit that tells you if your offer will sell.

Trend

This format is quietly outperforming everything else right now.

Storytelling

I asked 50 customers why they bought. The answer wasn't price.

Problem/Solution

If you only post one thing this week, make it this.

Authority

Your first 10 seconds are costing you 90% of your reach.

Curiosity

Nobody talks about the boring part of growth.